Practical guides on getting found, running ads and building websites that work, written from day-to-day client work.
Topics: Local SEO, Websites, WhatsApp marketing, SEO, Paid advertising, Analytics
FeaturedLocal SEO
A practical checklist for setting up and maintaining a Google Business Profile that shows up in Maps and 'near me' searches, including service-area businesses.
Websites
Why website quotes vary so widely, the factors that genuinely change the price, and the questions to ask before you choose a developer.
WhatsApp marketing
The practical differences between the WhatsApp Business app and the WhatsApp Business Platform (API), and how to decide which suits your team.
SEO
How separate, well-structured service pages help both search engines and customers, and what each page should include.
Paid advertising
Practical settings and follow-up steps that reduce junk leads from Meta instant forms without killing lead volume.
Analytics
Why conversion tracking should come before any ad spend, and the minimum tracking setup every business website needs.
