Analytics
Set up conversion tracking before you spend on ads
Why conversion tracking should come before any ad spend, and the minimum tracking setup every business website needs.
By Nexbrave Solutions team. Published . 5 minute read.
Modern ad platforms use automated bidding. They learn from the conversions you report and look for more people likely to convert. If no conversions are reported, they optimise for clicks instead, which is rarely what you want.
That is why tracking is the first thing to set up, before ad budget is spent.
The minimum tracking setup
- Google Analytics 4 installed on every page
- Google Search Console verified for your domain
- Form submissions tracked as conversions, counted only on successful submission
- Clicks on phone numbers and WhatsApp buttons tracked as events
- Conversions imported into Google Ads and the Meta pixel with the Conversions API
Track calls properly
For many Indian businesses, the phone is still the main channel. Track clicks on your number from mobile visitors, use call assets in Google Ads, and consider call tracking numbers if calls are your main source of business.
Close the loop with sales
Even simple tracking of which leads became customers, kept in a sheet or CRM, lets you compare channels on revenue rather than form fills. Over time you can import these outcomes back into ad platforms.
Check that it works
Submit a test form, click your phone link and your WhatsApp button, then confirm each one appears in Analytics and the ad platforms. Repeat this check after any website change.
