Case studies with numbers you can trust
Each case study explains the starting point, the work and a measured result, and is approved by the client before it goes live.
Published case studies
Case studies are being written up with our clients' approval.
We only publish work and results that clients have signed off. Until they are live here, we are happy to walk you through relevant examples on a call, matched to your industry and goals.
What every case study includes
Step 1: The starting point
Where the business was: the problem, the numbers and what had already been tried.
Step 2: What we changed
The specific work: pages built, campaigns launched, tracking fixed, creative produced.
Step 3: How we measured
Which tools and definitions we used, so the results can be understood and checked.
Step 4: The outcome
Measured results over a stated period, compared with the starting point.
Step 5: Client sign-off
Every case study is reviewed and approved by the client before it is published.
How we measure results
The same definitions we use in client reports. When you read a number from us, this is what it means.
- Enquiries
- Form submissions, tracked calls and WhatsApp chats, counted once each.
- Cost per enquiry
- Ad spend divided by enquiries from that channel, over the same period.
- Qualified leads
- Enquiries that matched the criteria agreed with the client at the start.
- Organic traffic
- Visits from search engines in Google Analytics, compared period to period.
- Search visibility
- Impressions, clicks and average position from Google Search Console.
- Revenue, where shared
- Sales attributed to a channel, only when the client provides the data.