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What decides the cost of a business website in India
Why website quotes vary so widely, the factors that genuinely change the price, and the questions to ask before you choose a developer.
By Nexbrave Solutions team. Published . 6 minute read.
Ask five developers to quote for a business website and you will likely get five very different numbers. That is not always because someone is overcharging. Each quote usually describes a different amount of work, even if they all say 'website'.
Here are the factors that genuinely move the price, so you can compare quotes on what they include rather than on the final figure.
1. Template or custom design
A purchased theme with your logo and colours added is quick and cheap. A custom design starts from your content and customers and is built specifically for you. Custom costs more upfront, but tends to load faster, look distinctive and be easier to extend.
2. Number and type of pages
A five-page site is very different from one with a separate page for each of twenty services. More unique pages mean more design, more content and more SEO work, but they also give you more chances to rank for specific searches.
3. Who writes the content
Content is often the hidden cost. If you provide finished text and photos, the project moves faster. If the agency researches and writes the content, that is real work and should appear in the quote.
4. Features and integrations
- Online payments and booking
- Customer accounts or portals
- CRM, WhatsApp or email marketing integration
- Multiple languages
- Product catalogues with filters
Each integration needs setup, testing and sometimes ongoing fees from the third-party service.
5. SEO and performance work
Basic quotes often skip technical SEO: metadata for every page, structured data, sitemaps, redirects from your old site and speed optimisation. These matter if you want the site to bring in search traffic.
6. Hosting, maintenance and ownership
Ask who owns the domain, hosting account and code. Ask what happens if something breaks after launch. A cheaper build with no support can cost more over time.
Questions to ask before you choose
- Is the design custom or based on a theme?
- How many pages are included, and who writes the content?
- Will I be able to edit the site myself?
- What SEO work is included at launch?
- Will the domain, hosting and code be in my name?
- What support is included after launch, and what does it cost after that?
A good quote answers all of these in writing. If it doesn't, ask before you compare prices.
