Analytics
Set up conversion tracking before you spend on ads
Why conversion tracking should come before any ad spend, and the minimum tracking setup every business website needs.
Digital Marketing
We plan, run and report your marketing as one programme, so every channel answers the same question: is this bringing in customers?
Most businesses don't lack marketing activity. They have a Facebook page someone posts to, a Google Ads account that was set up once, a website that hasn't changed in two years and no clear idea which of these actually produces customers.

Social, ads and SEO are handled by different people with different goals, so nobody can say what is working.
Likes and impressions get reported, but calls, WhatsApp chats and walk-ins never get counted.
A little money on every platform means none of them get enough to learn and improve.
What is included in our Digital Marketing work. Your proposal lists exactly which apply to you.
Every retainer follows the same rhythm, so you always know what is happening and when.
Week 1
Review last month's numbers, agree priorities and approve the content calendar.
Week 2
Launch new ad variations, publish scheduled content and ship landing page changes.
Week 3
Mid-month check on spend and lead quality, pause what is underperforming.
Week 4
Prepare the monthly report and plan for the following month.
We agree what a good month looks like in enquiries or sales, then audit what you already have.
Before spending on ads, we make sure every lead source is measured.
We start with the one or two channels most likely to pay back quickly, not all of them at once.
Each month, budget moves toward what produced enquiries and away from what didn't.
Once the core is stable, we add channels such as SEO or email that compound over time.
It depends on your average sale value and how many new customers you need.
No. Most businesses do better with two channels run properly than with six run halfway.
Paid campaigns usually produce enquiries within the first few weeks. SEO and content take months to build.
Analytics
Why conversion tracking should come before any ad spend, and the minimum tracking setup every business website needs.
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