Real estate, 2026
Project launch campaign for a real estate developer
Search ads for buyer-intent keywords, a focused landing page and call tracking to fill site visits for a new residential project.
Google Ads
Google Ads management in Ranchi that captures customers at the moment they search
Search ads reach people who have already told Google what they want.
Google Ads is the fastest way to appear for searches like 'best physiotherapist near me' or 'commercial interior designer'.
Problems we fix
Paying for irrelevant searches
Broad match keywords trigger ads for jobs, free versions and unrelated services.
Smart bidding with no conversion data
Automated bidding has nothing to learn from, so it optimises for clicks.
Generic ads and landing pages
Every keyword sends people to the homepage.
Deliverables and capabilities
What is included in our Google Ads work. Your proposal lists exactly which apply to you.
- Keyword research
- Search terms grouped by intent, with cost estimates and a negative keyword list.
- Search campaigns
- Tightly themed ad groups, responsive search ads and all relevant assets.
- Performance Max and Shopping
- Product feeds, asset groups and audience signals for e-commerce and lead generation.
- YouTube campaigns
- Video ads for awareness and remarketing, with production support from our video team.
- Conversion tracking
- Forms, calls from ads, calls from the website and WhatsApp clicks tracked as conversions.
- Search term mining
- Weekly review of actual searches to add negatives and find new opportunities.
Which Google campaign type fits
Different goals call for different campaign types. Most accounts use two or three together.
| Search | Performance Max | |
|---|---|---|
| Control | Full control of keywords and ads | Google chooses placements across its network |
| Best for | Lead generation, services, high-intent queries | E-commerce with a product feed, or accounts with strong conversion data |
| Transparency | Search terms visible | Limited placement reporting |
| Needs | Good keyword research and landing pages | Quality creative assets and reliable conversion tracking |
Our Google Ads process
Step 1: Research
Keywords, competitors, search volumes and cost estimates for your market.
Step 2: Tracking
Conversions configured and tested before launch.
Step 3: Build
Campaign structure, ads, assets and landing page recommendations.
Step 4: Launch and learn
Two to four weeks of close monitoring while the account gathers data.
Step 5: Scale
Increase budget on profitable campaigns and expand keywords carefully.
Related work
Google Ads questions
Can I see what you change in my account?
Yes. You keep full admin access, every change shows in the account's change history, and the monthly report lists what we changed and why.
Can you work on my existing account?
Yes. We keep the history, which helps automated bidding, and restructure only where it is clearly needed.
How do you track phone calls?
Through Google's call assets, website call tracking for clicks on your number, and optional call tracking numbers if you need to measure offline calls.
Works well with
- Meta AdsFacebook and Instagram campaigns with creative testing, lead forms and retargeting.Learn more
- Lead GenerationEnd-to-end lead systems: offer, landing page, ads, qualification and fast follow-up.Learn more
- Web DesignUI and UX design for websites and landing pages, built around clarity and conversion.Learn more
- SEOTechnical fixes, content and links that grow organic traffic from people ready to buy.Learn more
Further reading
Analytics
Set up conversion tracking before you spend on ads
Why conversion tracking should come before any ad spend, and the minimum tracking setup every business website needs.
5 min readRead
Get a quote for Google Ads
Share a few details and we will reply within one business day with questions or a proposal.
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